Local SEO – Google My Business

Local SEO and Google My Business optimisation is aimed at boosting your Google map pack ranking. Local searches from mobile devices has consistantly been increasing and account for around 46.3% (Feb 2020 Statcounter) of the platform comparison results, with desktop at 47.5% and tablets at 6.2%.

What Is Google Maps and Google My Business?

Google Maps is a free online map you can access through a mobile app or a computer.

The platform offers hands free navigation, real time traffic updates, options to explore new places and discover local businesses.

 Google my business is a free business profile listing that you can set up and get found by customers through Google search and maps. The listing will be able to show up in google maps when people are searching in the local area for businesses just like yours.

 Google my business is great for local SEO as you can manage how your business appears in the Google search and maps results. Google places has the opportunity to showcase what your business is about through photo’s, blogs, services and products provided.

The Google places listing allows customers to easily interact with your business via mobile devices enabling click options to calling, visiting your website and reading and leaving reviews about your business.

Google My Business - Boost Internet Marketing
Local SEO Map Pack Results

Local SEO Services

Local SEO is based around boosting and ranking your Google my business listing within the Google search and maps results.

Google search results currently appears as per the picture to the left or below and is called the Google map pack results. The top 3 businesses within the search results appear directly below the map and this is where getting your business listing ranking will appear if it is fully optimised and ongoing SEO applied.

Why would a business want to get started with listing and ranking in Google my business?

  • Business listing is based around the business name, address and phone number.
  • No website is required, so you can get started with ranking on Google without one.
  • If you work from a premises where you don’t want people seeing or visiting the address, you can hide the actual street address and be based purely on suburb location, with contact via phone, website or an appointment link.
  • 95% of searches check reviews and 84% of them trust reviews as much as referral to a business from a family member or friend.

Need assistance when it comes to local SEO and getting your Google My Business listing ranking in the map pack results? The team at Boost Internet Marketing are experts when it comes to optimising the perfect Google My Business listing so it can generate leads. Get in touch with us today!